Fractional Growth Managers

We help Better Future startups across sports, social impact, education, and related industries grow revenue and become investor-ready.

Your GTM Sales Manager

What we solve

Sales pipeline

Optimizing the sales funnel, acquisition channels, and key performance metrics.

Driving commercial traction

Startups with a product but limited sales and recurring revenue.

Designing and executing GTM strategies

From identifying the wedge market to executing the sales pipeline.

Preparing startups for fundraising

Structuring the data room and conducting pre-due diligence.

Solutions

Revenue Growth

Embedding ourselves as fractional Growth and Sales leaders, without the need for a full-time hire.
  • Business model analysis.
  • Customer identification.
  • Commercial strategy.

Investor ready

Preparing startups for fundraising by structuring the data room and conducting pre-due diligence.
  • Structuring the data room.
  • Pre-due diligence. 
  • Investor pipeline.

Case Studies

Startup

$3.5M GTV

Property maintenance platform. $3.5M USD in GTV over 4 years, +25,000 repairs and partnerships with major companies.

Sports

From 0 to 100%

End-to-end launch of a sports representation agency: business model, commercial strategy and brand development.

Startup

€0 to 50K

Safety devices. Scaled from €7K to €50K in monthly revenue in 12 months. Expansion to retail in Portugal and online across Europe.

How we work

01

Definition

We understand your business and your objectives.

02

Analysis

We analyze your data and identify opportunities.

03

Diagnosis

We identify what is limiting growth.

04

Proposal

We define a clear plan to generate more revenue.

Team

Founder

AG

Alejandro G. Novoa

I founded Gaston, a growth studio focused on helping Better Future startups increase revenue and prepare for fundraising. Background in Law (ITESM), Data Science (The University of Texas at Austin), and Business and Sports Management (UAB / JCI).

We are a team that steps in
to solve specific growth challenges

Schedule a meeting and discover how we can help your company grow.

© 2026 Gaston. All rights reserved.

LinkedIn.

Barcelona.